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  • Step one: Have no ideas.

  • Step two: Struggle to come up with some good ideas.

  • Step three: Suddenly lots of ideas start to arrive unexpectedly; write them all down.

  • Step four: Realize all ideas previously generated and written down were bad ideas.

  • Step five: Erase everything and start again.

  • Step six: Give up and/or get distracted by some other project.

  • Step seven: Toy with several half-ideas, but don’t develop them for fear of finding out later that they were in fact bad ideas.

  • Step eight: Half-heartedly start to develop/continue to toy with one of the half-ideas, all the while telling yourself that it won’t go anywhere and it’s probably a waste of time.

  • Step nine: Wake up in the middle of the night to realize that this half-idea that you’ve been toying with could not only be really good, but could also incorporate some of the material that you came up with earlier and really liked but finally erased because it seemed to go nowhere.

  • Step ten: GET EXCITED: You’ve still got it! How could you ever have doubted yourself? Become obsessed with fleshing out your new idea, working night and day until it is absolutely perfect.

  • Step eleven: Get stuck on some minor aspect. Obsess/vacillate over various possible but seemingly unsatisfactory solutions for a while.

  • Step twelve: Finally decide/concede that it must be finished. Be happy with your creation but also sad because the excitement of being inspired and working with your inspiration is over. Return to step one.

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